Marketing matters (Toolbox)
The Marketing Matters (Toolbox) surmarises and explains different aspects of setting up your author platform, advertising, and provides tips and hints. The modules don't need to be read in order and you can dip in and out of the information as required.
16 Lessons
FREE
Already Joined? Login
Part 1: Introduction to marketing
So you've published your book... now what?
An introduction
Audience
Define your ideal reader and where to find your market audience
Brand
Understand what a brand is and how to start building one
Online stores (Amazon & Wide)
Deciding where to sell, and whether to be exclusive to Amazon or sell across all stores
Author Platform
What it is, do you need one, and how to go about creating and building your author platform
Part 2: Amazon
Amazon listing tips
Learn how to optimise your book listing on Amazon
Finding Keywords and Categories to use
How to find book-appropriate keywords and categories
Amazon Ads (AMS)
Learn how to run automatic, product, and manual Amazon ads
Part 3: Expanded distribution
