Michelle Dunbar

Story editor and coach

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Courses relating to writing, editing, publishing, and marketing.

Courses in this Program:

Marketing matters (Toolbox)

The Marketing Matters (Toolbox) surmarises and explains different aspects of setting up your author platform, advertising, and provides t...

16 Lessons in this Course

Beginner
£450

One-to-One guided marketing

0 Lessons in this Course

Lessons in Marketing matters (Toolbox):

  1. 1 So you've published your book... now what?

    Objective: An introduction

  2. 2 Audience

    Objective: Define your ideal reader and where to find your market audience

  3. 3 Brand

    Objective: Understand what a brand is and how to start building one

  4. 4 Online stores (Amazon & Wide)

    Objective: Deciding where to sell, and whether to be exclusive to Amazon or sell across all stores

  5. 5 Author Platform

    Objective: What it is, do you need one, and how to go about creating and building your author platform

  6. 6 Amazon listing tips

    Objective: Learn how to optimise your book listing on Amazon

  7. 7 Finding Keywords and Categories to use

    Objective: How to find book-appropriate keywords and categories

  8. 8 Amazon Ads (AMS)

    Objective: Learn how to run automatic, product, and manual Amazon ads

  9. 9 Bookfunnel (and Story Origin and Booksprout)

  10. 10 Expanded Distribution/Ingram/D2D

  11. 11 Local bookstores and libraries

  12. 12 Advance Reader Copies (ARCs)

  13. 13 Editorial Reviews

  14. 14 Front and Back matter of books

  15. 15 Website (own)

  16. 16 Software and Tools

Lessons in One-to-One guided marketing:

About Michelle Dunbar

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Michelle Dunbar is a reader, writer, and developmental editor of science fiction and fantasy. She finds the thought of going anywhere without a book, or a notepad and pen is just intolerable.

She began writing at the age of seventeen, went on to write her first draft novel at Nanowrimo in 2009, and completed her BA in English Literature with Creative Writing (Hons) in 2015. She currently has 150 edited books to her name.

Recent personal achievements include a shortlisted screenplay in Bluecat screenwriting contest, and placing 7th in Ink and Insight (apprentice) writing contest.

When she’s not binge-watching science fiction on Netflix, or feeding her obsession for her own novel writing, you’ll find her hanging out in writing groups and forums.

What Our Members Have to Say:

“I recently had the pleasure of working with Michelle on my debut novel "Mathematics Of Eternity" and was very impressed by her thoroughness, professionalism and timeliness. You can hire Michelle as your editor with complete confidence. I was anxious about what to expect, and Michelle understood that. She provided a generous sample of her work, and we exchanged several emails discussing her editing process. I wouldn’t hesitate to recommend her for your SF/fantasy project. She went above and beyond my expectations.

Michelle is professional, thorough, patient, willing to go back and forth on ideas with you, and really cares about her work . I learned an awful lot from her comments and suggestions, and I’m looking forward to working with her on Mathematics Of Eternity 2!” ― David M. Kelly
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